Much like wrestling, where so many successful movements contradict instinct, the path to success in Consumer Insights and Analytics requires relearning how to ask questions, and more importantly, how to interpret the answers.  Without a specific detailed education in this field, most consumer researchers have to painstakingly learn from trial and error over the course of their careers.

I strive in my role as Head of Research to empower researchers with the technical skills, business acumen, corporate philosophy, and customer empathy that I have learned throughout my 25 year career.

Here, I aim to codify these learnings so that anyone can learn the techniques I discovered to be successful in driving growth and mitigating risk through deriving actionable consumer insights.

Enjoy Wrestling with Research,

RESEARCHADOR