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SEGMENTS THAT LAST: A SMARTER STARTING POINT
Segmentation can be ineffective if not designed with a specific purpose, replicated consistently, and tailored for different teams.
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Hindsight is 50/50: Valuing consumer research in business
How do we ascribe value to our work, when final sales (or lack there of) may better reflect the unanticipated…
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Improve Job Search through Stretch not Stench
A reflection on the stinky state of job search, with emphasis on the need for realistic stretching to increase efficiency…
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Transforming Negative Feedback into Opportunities
Negative feedback can be an opportunity for growth, helping clients improve concepts and refocus on solutions rather than defensiveness.
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Changing Beliefs: The Key to Insight Adoption
Insights often face resistance; effective belief change requires understanding, patience, and aligning new ideas with the audience’s interests for adoption.
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Understanding the Three-Body Problem in Consumer Research
The interplay of consumer insights, analytics, and user experience research is crucial for understanding customer behavior and enhancing understanding.
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The Infighting of Consumer Research Methods
Debates on superior methods occur in various fields, revealing the necessity of combining styles for better outcomes in consumer research.
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Effective Consumer Insights: Beyond the Faster Horse
Consumers often struggle to envision innovative products, highlighting the importance of understanding their frustrations and desires instead.
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Relearn the Untaught
The author parallels wrestling and consumer research, emphasizing the need for skill development, education, and actionable insights in both fields.
Wrestling with Research
The scientific art of driving action through insights
Drive growth and mitigate risk by learning to confidently provide reliable information to inform business decisions
MISSION
Much like wrestling, where so many successful movements contradict instinct, the path to success in Consumer Insights and Analytics requires relearning how to ask questions, and more importantly, how to interpret the answers. Without a specific detailed education in this field, most consumer researchers have to painstakingly learn from trial and error over the course of their careers.
I strive in my role as Head of Research to empower researchers with the technical skills, business acumen, corporate philosophy, and customer empathy that I have learned throughout my 25 year career.
Here, I aim to codify these learnings so that anyone can learn the techniques I discovered to be successful in driving growth and mitigating risk through deriving actionable consumer insights.
Enjoy Wrestling with Research,
RESEARCHADOR
RESEARCHADOR 